This is the million-dollar question! There is so much confusion around this topic and there are so many different ways to make money online. It is like the offline world, where you have the same problems. It is about finding the best way to do it.
I guess what we want to know is, " How can we build a sustainable business online, that will work today but also many years from now?".
So if you give me a moment of your time I will explain to you what is involved in setting a sustainable online business up.
Here we go!
The foundation of your business starts with a website. This is the like a real foundation of a building, you put concrete pillars in the ground. This prevents the building from falling over.
If you don't have a website of your own, you don't have a foundation. This is important if you want to build a sustainable online business. Yes, you can build your business on top of other peoples websites but if their business fails you fail as well!
So setting yourself up with a good foundation to start off with is necessary for your online business to be sustainable.
Nowadays creating your own website isn't that complicated any more, so there is no reason to not do it and set yourself up for failure.
So now that you have your website, "What now?". You need to create an atmosphere in your business to retain your customers. By making it interesting for your customers to stay in your business.
Why do you ask? Because if customers leave your website quickly, Google will not rank you on their search engine. If you don't rank, no new customers will come!
How can you retain your customers on your website? Just think about it, when you go to a brick and mortar business and walk through the door, "What makes you stay or leave?".
Customers come to your business with a purpose, they are looking for something. If it is not clear what your business is about, they leave.
This is where CONTENT comes in! Content tells your customers that they are in the right place. Also content gets you ranked on Google search engine in the right place, where your customers are looking.
So they stay in your business because they found what they are looking for. The longer they stay, the better the result with the search engines. The better the result with the search engines the more customers that come.
Content makes or breaks your business! It will also move you to a better location, you will go from a quiet street to a busy one. You can accomplish this with a variety of content.
Search engines love a variety of content, so do your customers. There are two ways to get to the top of the search engines, either you provide good content or you pay for advertising to be placed on the top.
If your content is bad and you pay for advertising, "What do you think will happen?". You lose your money! If you can't retain and interest your customers in your business, you have no business.
Content is KING! If your content is good you don't need to pay for advertising! You get word of mouth as we call it in a brick and mortar business. Only on the internet, you get ranked on top of the search engines.
All of this you will learn on the Wealthy Affiliate platform in the pieces of training. We use keyword research and you can learn more about it here
Now that you have people coming through your doors in droops, it is time to monetise your business.
How do you make money out of your business?
Here is how you can do it.
To create a sustainable online business, you need a website, good quality content that creates customers, and ways to make money in your business (6 points above).
Now that you know, "What do you require to make this happen?". You need the skills to do it!
Don't worry we got you covered! You can learn from the best, who will teach you the skills while building your business online.